What Is Black Friday? Ultimate Guide to Meaning, History & Shopping Strategies

So you're wondering what is the meaning of Black Friday? Let's cut through the noise. Black Friday isn't just a sale day – it's a cultural phenomenon that turns parking lots into battlegrounds and websites into digital feeding frenzies. I remember my first Black Friday experience ten years ago. Got to Best Buy at 3 AM for a $200 TV deal, only to find 500 people ahead of me in freezing rain. Learned my lesson fast!

The Real Origin Story Behind Black Friday

People often get this wrong. Contrary to popular belief, the term "Black Friday" didn't start because stores finally turned a profit (that's a myth retailers love). The real story goes back to 1960s Philadelphia. Police used "Black Friday" to describe the chaotic traffic jams and shoplifting sprees that happened the day after Thanksgiving. Retailers hated the negative vibe and tried renaming it "Big Friday" – didn't stick. By the 1980s, they flipped the script with that "black ink profits" fairytale. Clever marketing, I guess.

Fun fact: The earliest known print reference appeared in a 1966 Philly newspaper describing police officers working 12-hour shifts to manage "the Black Friday chaos."

When Does Black Friday Happen Exactly?

Simple formula: It's always the Friday after Thanksgiving. Since Thanksgiving falls on the fourth Thursday of November, Black Friday lands between November 23-29. Here's the schedule for the next few years:

YearThanksgiving DateBlack Friday Date
2023November 23November 24
2024November 28November 29
2025November 27November 28
2026November 26November 27

Store hours vary wildly. Walmart typically opens at 6 PM Thanksgiving Day while Target sticks to 7 AM Friday openings. Pro tip: Check your local store's website the week before – some smaller retailers post specific doorbuster times.

Black Friday Shopping Survival Guide

Having survived 8 Black Fridays (both online and in-store), I've seen the good, bad, and ugly. Here's what actually works:

In-Store Tactics That Save Your Sanity

  • Scout locations early – Visit stores 1-2 weeks before to learn layouts
  • Bundle up for line waiting – Temperatures often dip below freezing
  • Wear crossbody bags – Keeps hands free and deters pickpockets
  • Bring backup power banks – You'll drain your phone checking prices

Online Strategy for Maximum Savings

Online shopping now accounts for over 60% of Black Friday sales according to Adobe Analytics. But watch out for fake discounts. Last year I tracked a "60% off" coffee maker that was actually $5 more than its October price. Sleazy.

  1. Install price trackers like Honey or CamelCamelCamel
  2. Create accounts with saved payment info beforehand
  3. Check return windows – some retailers shorten them for Black Friday
  4. Use virtual credit cards for fraud protection

Red flag alert! If a site claims "Black Friday Prices" more than 3 weeks early, it's probably a scam. Legitimate deals drop 1-2 weeks max before the event.

What Actually Goes on Sale?

Not everything is a good deal. Based on 2022 pricing data across 200 retailers:

Product CategoryAverage DiscountBest StoresWorth Waiting?
4K TVs35-60% offBest Buy, CostcoYes – lowest prices all year
Laptops25-40% offMicrocenter, DellMaybe – check model numbers
Small Appliances40-70% offKohl's, TargetYes – especially KitchenAid
Toys30-50% offWalmart, AmazonNo – better deals in December
Clothing50-70% offMacy's, JCPenneyDepends – often overstock items

Surprise category that kills it? Cookware sets. Got my All-Clad stainless set for 55% off at Macy's last year – still makes me smile when I cook.

Remember: The best deals usually sell out within 2 hours online and 30 minutes in-store.

Common Black Friday Questions Answered

Why Do They Call It Black Friday?

We covered the Philly police origin, but there's a financial angle too. Accountants traditionally used red ink for losses and black ink for profits. Since retailers finally turned profitable after Thanksgiving, the name stuck as a double meaning.

Are Black Friday Prices Really the Lowest?

Sometimes. Electronics? Usually yes. Everything else? Hit or miss. Use price history tools to verify. My rule: If I wouldn't buy it at full price, I shouldn't buy it "on sale."

Can You Return Black Friday Purchases?

Technically yes, but retailers play games. Many implement:

  • Shorter return windows (15 days instead of 30)
  • Restocking fees up to 20%
  • "Final sale" designations on doorbusters

What's Cyber Monday vs Black Friday?

Cyber Monday started in 2005 as an online counterpart. Key differences:

Black FridayCyber Monday
FocusIn-store & onlineOnline only
Best DealsTVs, appliancesLaptops, software
Discount DepthDeeper but limited stockBroader but less extreme

Personal Tips From a Black Friday Veteran

After a decade of navigating this madness, here's my hard-won advice:

  • Never trust "was" prices – Retailers inflate prices weeks before
  • Eat before shopping – Mall food courts become war zones
  • Park near exits – I once spent 45 minutes trapped in a Kohl's parking garage
  • Screen grab price promises – Some stores pull bait-and-switch tactics

My worst experience? Driving 25 miles for a "limited quantity" PS5 deal that sold out before the store opened. The manager admitted they only had three units. Complete waste of time.

Black Friday Safety Essentials

The National Retail Federation reports over 200 injuries annually during Black Friday events. Stay safe with these precautions:

RiskPrevention Tip
Crowd crushesPosition near pillars/walls in stores
Parking lot accidentsUse dashcams & park under lights
Credit card skimmersCheck card readers for loose parts
Porch piratesRequire signature delivery

The Future of Black Friday

What is the meaning of Black Friday evolving into? We're seeing:

  • Month-long "Black November" – Deals spread across weeks
  • Tiered pricing – Loyalty members get early access
  • Price match guarantees – Many stores now match online prices

Honestly, I miss the old-school Friday morning rush sometimes. The thrill of scoring that one crazy deal made the chaos worthwhile. Nowadays, refreshing web pages at midnight while eating Thanksgiving leftovers just isn't the same.

Final Reality Check

Is Black Friday worth it? For big-ticket electronics – absolutely. For everything else – maybe not. The average shopper saves $135 according to NRF data, but spends 8 hours preparing and shopping. That's about $17/hour. Could you earn more working overtime? Possibly.

What is the true essence of Black Friday? It's equal parts sport, ritual, and capitalism run wild. Whether you're camping outside Best Buy or clicking from your couch, understanding the game helps you play it better. Just promise me one thing – don't trample anyone for a toaster.

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